— Overseeing the work of designers, copywriters, photographers, filmmakers, influencers, and other creatives involved in the brand and project.

— Ensuring that all produced content is cohesive and aligns with the overall vision and identity of the retreat center.

— Bridging different creative elements to create a unified narrative that resonates with the audience.

— Developing engaging Instagram Stories that captivate and connect with the audience.

— Producing dynamic Instagram Reels to enhance visibility and engagement.

— Capturing high-quality photography using professional equipment to ensure visually compelling content.

— Conducting brainstorming sessions to generate ideas and strategies.

— Performing design, research, and planning activities tailored to project goals.

— Facilitating team building and coordinating shoots to align efforts.

— Communicating effectively with the team to extract insights and information, transforming them into digestible content for the audience.

— Crafting compelling narratives that tell the story of the retreat center and its mission.

— Curating and managing Instagram posts, focusing on story telling, feed aesthetics, image selection, design, copywriting, and hashtag strategy.

— Engaging with the Instagram community to foster relationships and enhance visibility.

— Organizing and managing photoshoots

— Overseeing the Image Library for consistent branding

— Creating templates and managing newsletter campaigns to keep the audience informed and engaged

— Run reports and keep track of emails KPIS to understand what the audience reacts to.

— Assisting in the creation of presentations by providing support in copy and design.

— Creation of simple branded presentations.

— Collaborating with designers to create, update, and maintain web pages, ensuring all content is current and visually appealing.

— Ongoing support in keeping website in line with brand voice and updates.

— Defined communication & marketing strategy for event promotion.

— Creating flyers for events and promoting retreats to maximize attendance and engagement.

— Collaborating with the team to create and manage marketing/branding budgets, ensuring we stay on track.

— Overseeing invoices and working closely with the finance department to maintain financial transparency.

— Developing and implementing processes for the Creative Residency Program, specifically for photographers and videographers.

— Find and curate talents to invite. Manage to overall process (from invitation, to agreement, to content creation during the residency).